Søren Storm Hansen har på sin blog skrevet en god anmeldelse af bogen Groundswell.
Fra beskrivelsen af bogen:
“Defines ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.”
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Tags: Bøger, Groundswell
